If you are looking for something different from the traditional context?
Contact me: info@uselessidea.it
I am an interdisciplinary audiovisual artist, expert in image, video and sound design. My show reel displays all my talent, even unusual ones, such as the creation of props and video art, to give an overview of my personality, and attention of detail.
I consider the figure of the art director as one of a professional with a wide range of skills in the field of contemporary communication, with experience in the audiovisual and advertising industry, skilled in photography, directing, post-producting and art directing, enamored with fashion and art. My skills are at the service of brands that want quality and uniqueness.
I am a Professor in Digital Art and Digital Image Processing at the art academy of Genoa, in my career I have created exhibitions, events and documentaries on the theme of digital art and audiovisual multimedia, with particular attention to the aesthetics of error.
I have been an expert on the topic of Glitch Art, Electronic Music and Video Art since the early 2000s and have been following the developments of AI aesthetics since 2018.
I collaborated as a content artist creator at Fabrica, (Colors Magazine) with which I exhibited at prestigious contemporary art locations such as: Pompidou Center, Shiodomeitalia Creative Center in Tokyo and the Shanghai Art Museum. In 2011 I won the first prize of the European Biennial of Montrouge, Paris. As an electronic music producer I have a discography published by labels competent in the panorama of IDM Contemporary, such as WeMe Records, Suction Records.
Video Direction
Video production, direction, editing and post-production.
Music / Sound Design
Creation of original music and sound design for brand identity.
Visual Art
Identifying images, created with photographic concept and production and post-production processes through multimedia processing.
Shockvertising
It is a form of advertising that relies on the use of extreme and provocative images or messages to capture the audience’s attention and stimulate a strong emotional reaction. The goal of this approach is not just to sell, but above all to make people reflect and raise awareness on pressing social issues, shaking consciences and encouraging people to overcome prejudices.
